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My First Days with the Sony Alpha 7 III
17th April 2018
Full Frame Mirrorless
Although I have been a longtime user of mirrorless cameras, I’ve been sitting on the fence about moving to a full-frame model. What was holding me back was my reluctance to make a sizable investment for a new set of lenses.
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This past February while attending the Wedding & Portrait Professional Conference & Expo in Las Vegas, Sony introduced a new camera – the Alpha 7 III. In case you’re curious about it, see my previous article about the WPPI Expo here.
A couple of features of the 24 megapixel A7 III caught my attention. First was the camera’s autofocus system. Using 693 phase detection AF points focusing was fast and accurate. Second the camera’s Eye AF which identifies and tracks the subject’s eye as the focus point. Third was its high continuous shooting speed – up to 10 frames per second. And forth was the comfortably adjustable LCD screen. And I saw that the A7 III had dual SD card slots. I spent about 30 minutes inspecting the camera and bouncing questions off of Sony rep Dave Rhodes. I left the expo with a very positive opinion about Sony’s brand new model. After returning home from WPPI, I pre-ordered the camera with a 28-70mm lens. Along with it I ordered an accessory that would allow me to use my collection of Canon lenses with this new model. This device is the Metabones Smart Adapter. |
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Last week Sony released the first batch of A7 IIIs and my order arrives by courier, but due to my workload I wait a few days to open it. When I finally free up some time I find that the package contains the body, lens, USB charging cord, shoulder strap and instruction manual. Strike 1 on Sony. I see that the package does not have a battery charger. Instead I have to use a USB cord to connect to the camera body to charge the battery. |
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Now I think that I’m ready to take a few shots so I attach the lens, insert the battery and a blank SD card and turn on the camera. Strike 2 on Sony. The battery is not charged so I cannot power on the camera. Disappointed, I unwrap the USB charging cord only to find that there isn’t an A/C adapter for the cord. Strike 3 on Sony. It would be nice for Sony to al least supply an A/C adapter for the USB cord.
After striking out, I have to take a break. I hunt around for an A/C adapter and then proceed to charge the battery (in camera) for a couple of hours. After the battery is charged, I head outdoors to take a few shots. |
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my first photo with the A7 III |
still – landscape |
close up autofocus |
action autofocus |
high speed frame rate |
auto white balance |
While there isn’t anything remarkable about the photos, I want to see the camera shoot still, close auto focus (branch), action (runner), high frame rate (duck) and auto white balance (indoor).
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I’m right-handed. The camera grip feels solid. Overall the body is compact without miniature features. The electronic viewfinder is bright and crisp. The LCD screen is adjustable making it easy to compose your shots whether they are overhead or low to the ground..
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convenient and customizable control |
the A7 III next to my Canon 6D |
I like this camera’s dedicated exposure adjustment dial. A control wheel on the rear and another on the front are useful for changing exposure combinations. There are four buttons that let you customize the settings to your preferences. For those in a hurry to share photos, one of the controls lets you send images to a smartphone by Wi-Fi. And compared to my other full-frame DSLRs, the A7 III is noticeably smaller and lighter.
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One neat feature that I am going to use for portraits is coined Eye AF. Long ago I was taught that for portraits it is important to focus on the subject’s eye. With Eye AF activated, the camera identifies the subject’s eye and makes it the main focusing point even if the subject moves. Eye AF worked well with the several subjects that I photographed.
I should mention that there’s an app on my iPhone that lets me grab images from the A7 III. The app is called PlayMemories Mobile and lets me download the images (JPGs only, not the raw ARWs) from the SD card to my iPhone. Having used the app with other Sony cameras previously, I’ve found it to be easy and very reliable.
I should also mention that PlayMemories Mobile also lets me record location information for the images. Using the smartphone’s GPS capabilities, the app sends the location coordinates via Bluetooth to the camera as it is capturing the images onto the SD card. Again, in my short time using this feature, it worked reliably. Bravo Sony.
I use the classic version of Lightroom to perform most of my image editing. To be exact, I’m now using Lightroom 6.14 but it’s my understanding that Adobe will not be making any further upgrades to this version. Therefore it’s unfortunate that I am unable to edit the raw ARW files with my copy of Lightroom without performing an extra step. Luckily I’ve found a way to fool Lightroom into believing that the camera’s raw ARW files were created with the previous generation Sony A7 II camera. Still this “fix” is an inconvenience before editing with Lightroom.
Despite my initial frustration (lack of a charger, uncharged battery, etc) out of the box, I remain very positive about its impressive features and performance. Having spent a few hours “playing” with this new mirrorless, I’ve used only several of the features that first attracted me to this camera. There are many more that I plan to become familiar with and use. Additionally, there are a large set of features that should be of interest to the movie enthusiasts. Admittedly, I’m not deep into moviemaking so I will cede the reviews on this aspect of the camera to other photographers.
In the mean time, if you’d like to learn more about this new model, Sony has an extensive description of the Alpha 7 III features here.
The suggested retail price of the A7 III is $2000 for the body or $2200 for the body with 28-70mm lens and is now available.
Written by: Arnie Lee
Fuji Instax Cameras
29th March 2018
Instant Cameras on the Comeback Trail
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When I was growing up, Polaroid instant print cameras were very popular.
After I bought my first SLR, my next purchase was the $19.95 Polaroid Swinger. The size of a small loaf of bread, the Swinger produced small black and white prints (about 2″ x 3″) in a mere 60 seconds. Instead of spending hours in the darkroom to see the results of my picturetaking, the Swinger provided me the instant gratification that today’s digital devices now deliver. Before I knew it, I had several Polaroids in my stable of cameras including the OneStep as you see on the right. This model popularized the square 3′ x 3″ format prints in both black and white and color. For many reasons by the start of the year 2000, the Polaroid Corporation was on a downhill slide and its bankruptcy claimed their instant cameras and film as a casualty. |
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At about this same time, Fuji was developing their Instax line. Fuji has since introduced a series of cameras that are tailored to multiple markets. Various models of the Instax are available in many different sizes and dozens of bright colors as you can see below. They include models for children, teenagers and millenials. I had a chance to see many of these models and displays at this year’s annual Wedding & Portrait Professional International Convention and Expo where I learned about Fuji’s continuing commitment to instant photography.
Instax film is available in several different sizes and with colorful borders. The board on the right shows a set of instant prints that might be displayed for an engagement – in real time. |
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Instax Square SQ10
The Fuji rep showed me one of their new models. It’s called the Instax SQ10 and Fuji dubs this an instant print camera with digital features. As its name suggests, the prints are about 2-1/2″ x 2-1/2″ square. The SQ10 has a digital sensor so it can capture images to a microSD card. You can edit and or enhance the images using the builtin LCD monitor. The SQ10 has 10 builtin filters and adjustments for brightness and vignette. Lastly you can immediately print one or more copies. The SQ10 has a fairly fast f/2.4 aperture with autofocus, a builtin flash, a self-timer and automatic ISO setting from 100 to 1600. The film is packaged for 10 exposures. The suggested price is about $230 and film about $12 per pack. For more information please visit Instax Square SQ10. |
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Instax Share SP-3
The rep also demonstrated the Share SP-3. This is a small, portable printer that uses the same square film as the SQ10. The app offers several ways to customize the prints. There are adjustments for brightness and contrast, color and special effect filters, conversion to black and white and multiple ways to combine two, three, four or nine images on a single print. Additionally the time, date and location can be added to the print. The SP-3 also lets you print images from a Facebook, Instagram, Flickr and Google Photo account so you can share prints with others. The suggested price of the SP-3 is about $180. It uses the same film as the SQ10 costing about $12 per pack. For more information, please visit Instax Share SP-3. |
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Written by: Arnie Lee
The Litra Torch
28th March 2018
Tiny LED Lighting
The Torch is an accessory that you can literally carry around in your pocket to provide a convenient light source. Suggested price is $80 and includes the diffuser, belt clip, GoPro mount, USB charging cable.
For more information please visit Litra.
Written by: Arnie Lee