{"id":746,"date":"2010-09-02T16:45:53","date_gmt":"2010-09-02T20:45:53","guid":{"rendered":"https:\/\/stayfocusedpress.com\/blog\/?p=746"},"modified":"2010-10-20T08:42:50","modified_gmt":"2010-10-20T12:42:50","slug":"whats-in-a-brand-name","status":"publish","type":"post","link":"https:\/\/stayfocusedpress.com\/?p=746","title":{"rendered":"What&#8217;s in a brand name?"},"content":{"rendered":"<p>We started using the <strong>Abacus<\/strong> brand name back in 1978. In these 30+ years, Abacus has become a recognized name as a maker of personal computing, books and software.<\/p>\n<p>A few years back, we started dabbling in the photography arena. Although we have more than 40 years of background in photography, when it was time to get serious about bringing these products to market, we decided to use the <strong><em>Stay Focused<\/em><\/strong> name. We felt that this name brings clarity to the customer. We\u2019re hoping the name says: &#8220;here is a brand for a company involved with photography&#8221;. Stay Focused is now one of our imprints.<br \/>\n<!--more--><br \/>\nWe first introduced the Stay Focused brand on the covers of our new photography book series. Most recently we\u2019ve used the brand on Apple\u2019s iTunes for our newly developed apps for the iPad, iPhone and iPod Touch.<\/p>\n<p>We also created a separate online site &#8211; one that we\u2019re targeting towards picture-takers who would like to find ways to capture and display even better photos. The site is filled with dozens of tips and hints for improving one\u2019s skills.<\/p>\n<p>If this too is one of your interests, please visit the <a href=http:\/\/lba.881.mytemp.website target=_blank>Stay Focused website<\/a> to see our product line.<br \/>\n<P><img decoding=\"async\" src=\"http:\/\/lba.881.mytemp.website\/images\/SFP_Logo_150x57.jpg\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We started using the Abacus brand name back in 1978. In these 30+ years, Abacus has become a recognized name as a maker of personal computing, books and software. A few years back, we started dabbling in the photography arena. &hellip; <a href=\"https:\/\/stayfocusedpress.com\/?p=746\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[8],"tags":[79,78,80],"class_list":["post-746","post","type-post","status-publish","format-standard","hentry","category-informational","tag-abacus","tag-brand","tag-stay-focused"],"_links":{"self":[{"href":"https:\/\/stayfocusedpress.com\/index.php?rest_route=\/wp\/v2\/posts\/746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stayfocusedpress.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stayfocusedpress.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stayfocusedpress.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/stayfocusedpress.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=746"}],"version-history":[{"count":7,"href":"https:\/\/stayfocusedpress.com\/index.php?rest_route=\/wp\/v2\/posts\/746\/revisions"}],"predecessor-version":[{"id":1251,"href":"https:\/\/stayfocusedpress.com\/index.php?rest_route=\/wp\/v2\/posts\/746\/revisions\/1251"}],"wp:attachment":[{"href":"https:\/\/stayfocusedpress.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stayfocusedpress.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stayfocusedpress.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}